About The Dealmakers of Golf
The Series
The Dealmakers of Golf is a YouTube series that explores the business minds who transformed golf from a sport into a global industry. Each episode breaks down the financial deals, power moves, and behind-the-scenes decisions that built modern golf—covering endorsements, media rights, course ownership, branding, and the people who quietly made millions shaping the game.
Video
Arnold Palmer: The Business of Being King
Arnold Palmer: The Business of Being King explores how a steelworker’s son from Latrobe became far more than a champion golfer—he became a brand, a corporation, and a cultural force. This episode goes beyond wins and trophies to reveal how Palmer leveraged charisma, timing, and smart partnerships to turn popularity into unprecedented wealth. From endorsements and appearance fees to course design, licensing, and media influence, the story shows how Arnold didn’t just dominate golf—he mastered the business of it, creating a financial and cultural empire that redefined what it meant to be a sports icon.
Mark McCormack: The Agent Who Owned the Game
Mark McCormack: The Agent Who Owned the Game pulls back the curtain on the man who transformed athletes into assets and sports into a global business. Beginning with a simple handshake with Arnold Palmer, the story traces how McCormack built IMG into a billion-dollar empire that didn’t just represent players—but controlled events, television rights, sponsorships, and the flow of money itself. Blending ambition, innovation, and controversy, the episode examines how McCormack amassed unprecedented influence, why he was called “the most powerful man in sports,” and how his blueprint still governs the business of golf and modern sports today.